How Can I Set Myself Apart From My Competition?

It is very easy in this business to put yourself ahead of the other handymen in your area:

  1. Answer your cell phone when it rings unless you’re in the middle of a conversation with a customer.  Return messages the same day (or night).
  2. Use a hands free device.  If your work is interrupted by a call, you can keep working while you talk.
  3. Show up on time.
  4. If you are running late, call the customer at or before your scheduled arrival time.
  5. Finish the job.  Keep this as a very high priority.
  6. Smile and say ‘Good Morning’ and ‘Thank-you!’
  7. Ask them if they are happy with your work.  Use the Customer Feedback card included in the Free Forms Packet.
  8. Ask if they would like any other work done.  Be helpful.  Leave some space in your calendar for the unexpected task.
  9. Clearly quote the cost of a job.  Avoid making vague estimates.
  10. Don’t try to get work by being the cheapest handyman on the block.  Be the best and demand to be paid as a professional.
  11. Don’t ask for cash as payment or offer discounts for cash payments.  Let the customer decide what form of payment to use.
  12. Be conscientious and reliable.
  13. Don’t get into lengthy conversations when you’re being paid to work.  Keep moving and demonstrate that the time clock is important to you.
  14. Don’t complain about the state of your world to a customer.  Brighten their day, don’t darken it.
  15. Don’t talk about politics or religion.
  16. Don’t make promises you can’t keep.
  17. Build a network of professionals in related fields like plumbers, electricians, general contractors, roofers, carpet cleaners and painters.  Refer out jobs that you can’t handle or are above your legal limit.
  18. Thank people who give you referrals.  Thank them again.   Thank them in writing!  Give them a token gift.  (Flash light? Fire extinguisher?)
  19. Prepare an invoice for every job.   Use the Handyman Invoice that you can download on this site. The simple act of giving your client an invoices for your completed work is an inexpensive way to upgrade your image and set yourself apart from the competition.
  20. Keep your truck clean and organized.  You’ll work more efficiently and your customer will notice.
  21. Be honest.  Earn their trust and ask for their referrals.

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