If you’re interested in selling your business down the road you will want to have a catchy name. It would be pretty tough to sell Jim Smith’s Handyman Service to Jenny Jones!
But there are some downsides. Using a fictitious name (any name that isn’t your given name) will cost you some extra money. Once you’ve chosen the name you’ll be required to register that name with the local authorities and to pay to publish the announcement of the name. You’ll probably want to have a logo to go along with your new name too and that could mean additional expenses.
This is the route that I chose to take, but in retrospect I could have just used my given name and added “Handyman” as my title. Besides saving on the cost of the filings and the extra time involved getting the paperwork together, I wouldn’t be on every credit card company’s mailing list under my business name!
Regardless of the name you choose, business cards are a must. There are some great online print sources for professional looking cards listed on the Resources and Helpful Links section my website: SensibleHandyman.com. You can lay out the cards online to save on graphics fees.
Order plenty of cards and give them out to everyone you know. When someone asks for my card I always give them three so they have one to keep and two to pass on.