Marketing Your Handyman Business

The handyman industry needs professionals with good customer service skills.  Talk to your friends and neighbors…what experiences have they had dealing with a handyman?  Almost without exception you will get the same answers.  “They never called back…he didn’t show up.  I wasted a whole day waiting for him…all I got was an answering machine, I left a message three times…the job was never finished.”  Unfortunately the list goes on and on. Let’s get started…

Should I Advertise in the Newspaper and the Yellow Pages?

I don’t think so.  Though these ads will bring you business, it is not always the type of business that you want.  As I’ve said before, by putting your name in with all of the other handymen in your area you are entering a bidding war for work.  There are better alternatives for your advertising dollar.

How Can I Save on Newspaper Advertising?

If you insist on running print ads, always test the waters with the least expensive ad you can run. Order the minimum ad run and only commit to a longer run or a larger ad after the first one has proven to be successful.  Follow this advice and you will easily save the money you invested in this book many times over!

Don’t forget to look online for free sources of advertising. will run services ads for no charge.

What Other Sources of Business Are There?

Real estate agents are a great source of business for a handyman.  The referrals that I get from them tend to be either pest repairs to complete the sale of a home, spruce up work to make a home more presentable for sale, or maintenance work on rental homes under their management.  These jobs tend to have a tight time line so your prompt response will earn you their loyalty and many referrals.  Real estate agents know lots of other agents and are glad to pass on your card.

The elderly are always in need of handyman work and will gladly let their friends know that they have found a good handyman.  In order to effectively reach the elderly, you must get to know them.  If you are active in a church let the senior ministry leader know that you are interested in offering your services to the elderly.  Sponsor the church newsletter and be active in the church community.

Get to know the in-home care managers and senior care advisors in your area.  They frequently need help with the installation of grab bars, wheel chair ramps and other modifications to make a home more accessible and safe for their clients.

Doing community service, being active in the PTA, coaching soccer, baseball or any activity where you are involved with groups of people will prove to be a source of referrals.  Simply carry your cards with you and let people know what you do.

Should I Get Handyman Signs for My Truck?

Yes.  Get magnetic signs for your truck but be careful how you advertise your business.

In California it is illegal to advertise yourself as being capable of doing a contractors work if you are not licensed.  This means that you can’t advertise yourself as “Joe’s Painting” or “Betsy’s Electric” if you’re not a licensed painting or electrical contractor.

Handyman is not a licensed profession in California so I advertise myself as a Handyman, period.  I have three magnetic signs on my truck.  One for each door and one for the tailgate and I have gotten a lot of business from them.  When I’m parked at a job site people will often stop to ask me what type of jobs I do and to ask for a business card.

The signs also help to identify me to my new customers when I arrive.  This is another way that I set myself apart from the competition.  Have you ever noticed how many workers don’t have signs on their trucks?  Be different but stay within the law.

Will a Web Page Bring Me More Business?

I get very little handyman work from my webpage.  The work that I have received came from a national commercial property management company that was looking for a local, insured handyman.  Truthfully though, I don’t expect my webpage to be a big source of referrals.  I simply want it to confirm my credibility and show off my work.

Most of the visitors to my site have already heard about me and were given my card (which is where they found my web address).  When they visit the site they will see examples of my work before they call.  I don’t list prices, instead I focus on the jobs that I have done and am available to do.

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