Do I Need to Have a Catchy Name for My Handyman Business?

If you’re interested in selling your business down the road you will want to have a catchy name.  It would be pretty tough to sell Jim Smith’s Handyman Service to Jenny Jones! But there are some downsides.  Using a fictitious name (any name that isn’t your given name) will cost you some extra money.  Once you’ve chosen the name you’ll…

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Do I Need an Email Address and My Own Domain Name?

Yes on both counts.  An email address and a domain name will help to build your credibility.  They prove that you are serious about your work and give your clients another way to communicate with you. I encourage you to get your own personalized domain name and use it for your email address and your webpage.  There are many free…

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Will I Get More Business If I Accept Credit Cards?

I haven’t had a single customer ask if I accept credit cards. I don’t think they expect me to.  But I do offer the option and I think it brings me more business. There are some compelling reasons to invest the money it takes to have a merchant account.  People will often have you do more work if they know…

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Should I Accept Personal Checks?

Yes!  Most customers pay by check.  However, when in doubt do what the corner merchant does to cover himself.  Write the customer’s driver’s license number on the check to prove you checked their ID.  In order for the police to help you collect on a bad check, you will need to be able to prove who it was that signed…

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Should I Ask To Be Paid in Cash?

No.  And don’t offer a cash discount.  Never tell a customer that you prefer to be paid in cash.  Asking for cash is bad business and a dead give away that you are cheating on your taxes.

What Other Sources of Business Are There?

Real estate agents are a great source of business for a handyman.  The referrals that I get from them tend to be either pest repairs to complete the sale of a home, spruce up work to make a home more presentable for sale, or maintenance work on rental homes under their management.  These jobs tend to have a tight time…

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Should I Advertise in the Newspaper and the Yellow Pages?

I don’t think so.  Though these ads will bring you business, it is not always the type of business that you want.  As I’ve said before, by putting your name in with all of the other handymen in your area you are entering a bidding war for work.  There are better alternatives for your advertising dollar.

How Can I Save on Newspaper Advertising?

If you insist on running print ads, always test the waters with the least expensive ad you can run. Order the minimum ad run and only commit to a longer run or a larger ad after the first one has proven to be successful.  Follow this advice and you will easily save the money you invested in this book many…

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How Can I Set Myself Apart From My Competition?

It is very easy in this business to put yourself ahead of the other handymen in your area: Answer your cell phone when it rings unless you’re in the middle of a conversation with a customer.  Return messages the same day (or night). Use a hands free device.  If your work is interrupted by a call, you can keep working…

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Marketing Your Handyman Business

The handyman industry needs professionals with good customer service skills.  Talk to your friends and neighbors…what experiences have they had dealing with a handyman?  Almost without exception you will get the same answers.  “They never called back…he didn’t show up.  I wasted a whole day waiting for him…all I got was an answering machine, I left a message three times…the…

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